When people think of radio, they usually think of commercials, talk shows, and infomercials. They may also associate radio with sports, music, or entertainment. There are several advantages to radio as an advertising tool. Some radio stations can air both live and pre-recorded advertisements. The cost of advertising is also much lower on radio than it is on television. Other benefits include the ease with which radio can reach out to multiple audiences.

Radio commercial may be viewed as old fashioned in some cases especially with the advent of the Internet and the multitude of other forms of media available to the general public. However, this is far from the truth. Commercial radio is broadcast to more than 16 million people each day. Advertisers pay very little to have their radio ad broadcast on air so they can target specific demographics, which is also true for television ads.

In order to get your radio commercial broadcasted, you will need to go to the radio station or network that you are interested in advertising for. They will assign someone who is responsible for your broadcast to your program. These radio jockey is known as “hosts” and are responsible for the quality of your radio commercial. Hosts may be from all around the country or may be located only within the station’s area. If your commercial does not make it past the host, you will have to go to a different radio station. If your commercial is accepted, it will be aired on the radio station where it was accepted. Most commercial radio jockeys have a degree in communications or a related field.

By Arlene Huff

Arlene Huff is the founding member of Golden State Online. Before that She was a general assignment reporter. A native Californian, she graduated from the University of California with a degree in medical anthropology and global health. She currently lives in Los Angeles.

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